ZR

Zack Rosen

Co-Founder & CEO at Pantheon
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Zack Rosen leads the mission, strategy, and long-term vision of Pantheon and the continued improvement and evolution of the product into an agile digital experience platform for enterprises. Zack pioneered the first large-scale Drupal website for the Howard Dean campaign in 2003, which helped revolutionize the business model of politics from offline to the Internet.

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  • In order to deliver a best-in-class digital experience — and be able to iterate it every single day and work with designers and developers and website owners and project managers — you need a system of record for that work. You need a solid workflow for those teams.

  • All the research is getting done — hopefully — on your company’s website. Any link in an advertisement or link in an email is going to route that customer back to the website. That’s your most important digital product. And so marketers are really starting to think about it like that.

  • CMOs are under growing pressure to drive revenue and growth, but their company websites — the lynchpin to their digital strategies — are often slow and difficult to keep up-to-date with the demands of modern business.

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