Zohar Gilad is the CEO and co-founder of Fast Simon, Inc., the leader in AI-powered shopping optimization. Throughout his career, Zohar has been the driving force behind more than 20 software products that have been adopted by millions of users worldwide.
“Say if you search for something and you didn’t buy it, you may get an email saying: ‘Hey, you have great taste. We saw you looking for black boots. Here’s a 20 percent coupon,’” Mr. Gilad said. “I think that personalization, done correctly, can be good and serve both shoppers and the merchants well.”
The Wendy’s debacle is a warning shot for brands: If you want to play with prices, make sure to communicate why and whom it could help.
With fewer brick-and-mortar stores, retailers must find a way to cater to a range of shopping preferences.