Content Strategist, APAC (Freelance)

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

The Daily

Concept Development

Developing proposal decks and writeups for creative campaigns

Researching stories and talent

Writing concepts in line with client and sales KPIs for branded campaigns

Mapping out content rollout

Strategy

Working with audience data and consumer insights, incorporating this into campaign ideas

Assessing suitable formats and amplification platforms

Conducting competitor analysis, monitoring industry trends (especially in branded media publisher space)

Communication

Attending internal Sales kick-off meetings, acting as a point of contact for concept development queries when required

Representing Create and CNN in a professional manner at prospective client meetings

Supporting in the presentation of campaign concept to Sales teams and clients

Analytics & Insights

Experience in assessing reports and using data to inform creative concepts

Sourcing useful sector specific reports (e.g., Luxury, Travel) and documenting these for the wider team

Areas of Accountability

You will write and edit multi-platform concept proposals, specifically working to:

Evaluate briefs and ideate campaigns to meet KPIs

Integrate content strategy into ideas

Analyse and add audience insights

Present ideas to internal stakeholders and external clients

The Essentials

Previous experience of writing film and digital campaigns for international markets

Robust research and writing skills

Familiarity in working to high editorial standards, working to guidelines

Proven ability in communicating concepts to internal and external stakeholders

Knowledge of producing native advertising or sponsored editorial content

Understanding of content channels and effective distribution systems (e.g., Social platforms, SEO, advertising formats)

Knowledge of MS Office Suite, Adobe Omniture, Global Web Index, Slack

Location: Singapore (The role is hybrid and will involve 1-2 days in the office per week)

Contract: 6-month freelancer contract