Alejandra Serna | PR Professional | Director of Marketing at Vizcaya Museum and Gardens

I am an accomplished marketing and communications executive with a fifteen-year achievement record both in-house and in an agency setting. Over the years, I honed a wealth of skills, and my professional focal points include digital marketing, branding, PR & communications, storytelling, social media, content design and delivery, market research, analytics, multi-channel campaign management, media relations, creative project management, team leadership, process improvement, and strategic planning.