Alyssa Gilmer | PR Professional | Senior Team Lead, Personalization & Marketing at Intuit

As a Senior Manager of Personalization at Intuit, QuickBooks, Alyssa Gilmer transforms the marketing technology vision and practice to deliver one-to-one personalization, predict customer needs, and respond with the right message at the right time. She has developed and implemented platform product strategies that have increased program efficiency and testing velocity, resulting in connected customer experiences that have boosted incremental revenue YoY.