With her diverse experience as a change agent and growth driver, Cara is sought after as a trusted adviser to CEOs, investors and boards of directors. She has gained this authority and influence through the successful launch of more than 30 companies, a distinction few can match.
Cara began her career at the Orange County Register as a staff writer before diving into branding and communications for early stage-to-publicly traded technology companies and government agencies, including Ingram Micro, Toshiba America Information Systems and City of Anaheim Public Utilities.
This self-starter also gave voice to the Innovation Economy and the people leading its revolution by founding WunderMarx, a top-ranked, award-winning integrated communications agency devoted to technology startups and emerging-growth companies. OC METRO recognized WunderMarx as one of the top places to work in Orange County, and Orange County Business Journal ranked it as the third-largest PR firm in the county.
In May 2018, Cara co-founded MyJane, the first premium, curated cannabis service for women — and helped lead the brand to a successful acquisition by ManifestSeven Holdings Corporation in February 2019. In her role, Cara drove branding, public relations, market research, go-to-market strategy, business development and investor relations for this tech platform.
Following the acquisition, Cara joined ManifestSeven as its first vice president of marketing and communications to foster the seamless integration of proprietary distribution, retail and delivery operations into a unified statewide platform that supports compliant and efficient commerce for cannabis enterprises and consumers. In September 2020, Cara also oversaw communications for ManifestSeven’s listing on the Canadian Securities Exchange (CSE: MSVN; OTCMKTS: MNFSF).
Following this milestone, Cara founded Altalunas, a management consulting and brand storytelling
firm uniquely positioned to accelerate the growth of female-founded and women-focused wellness, lifestyle and advocacy brands.
In addition, community service underscores Cara’s commitment to servant leadership. Since 2018, she has served as an adviser to SPARK Orange County’s community of entrepreneurs, small-business owners and independent consultants. In 2021, she joined the NACP Advocacy Advisory Board and was appointed by the Costa Mesa City Council to the Fairview Park Steering Committee. Cara also serves on the board of directors of Alzheimer's Association Orange County, in memory of her grandmother, Rose Marx.