Dara A. Busch | PR Professional | CEO at 5WPR

I manage the overall growth, direction and day-to-day business of the Consumer Communications Divisions at 5WPR. With more than 25 years of PR experience, I lead teams building award-winning campaigns, developing successful strategic media and influencer relations programs, and executing large-scale events across a variety of consumer industries including Travel & Entertainment, Apparel & Accessories, Non-Profits, Home & Housewares, Health & Wellness, Parent, Child & Baby, Beauty & Grooming, and Consumer Packaged Goods.

During my tenure at 5WPR, I have expanded the consumer division’s offerings, client roster, and employee count, leading a team of more than 125 employees as we craft strategic and creative campaigns for clients including It’s a 10 Haircare, Sparkling ICE, Prinics Co. (KODAK), Black Entertainment Television (BET), Foxwoods, Smile Direct Club, The Children’s Place, Procter & Gamble, Lenox, The Mane Choice, SMEG, Delta Children, The Topps Company, GNC, Luna Park, and The Pioneer Woman, among dozens of others. In 2021 alone, I led the Consumer Practice to 38% growth in revenue YoY, the largest increase in revenue a division has ever seen at the firm.