Hela Sheth | PR Professional | Founder at Katalyst Communications

I am a seasoned marketing/PR executive with more than 20 years of experience across a variety of settings including agencies, corporate roles and the non-profit sector. During my time in the industry, I've seen it change immensely. The days of relying on media relations alone are long gone. Instead, an integrated approach is now required -- one that cuts across a variety of distribution channels and can be measured accordingly.