Maximum impact is Liz’s mantra. A feature in The New York Times becomes a broadcast segment then social-media content and an emailer. A partnership produces new audiences, email acquisitions, greater awareness and revenue. This PR warrior thinks three steps ahead. Her strategies move the conversation forward and her creative breaks out of the box. Liz uses hard numbers to reach new audiences. Her natural thirst for knowledge inspires team members to push boundaries. We all admire Liz’s best-in-class 360-degree campaigns. For peace and reflection, Liz begins her day with a walk in Hamilton Heights with her three-legged schnauzer. For the ultimate reset, she and her husband escape to their hometowns in the Finger Lakes, one of Liz’s clients.