Michelle Erickson | PR Professional | Director Of Communications at De La Salle High School

I am a seasoned communications specialist who has extensive (in-house and agency) experience developing and executing strategic public relations programs for a variety of businesses, including several Fortune 500 companies.

It is my belief that communication programs should align with core business objectives and deliver measurable results. I also believe that the key to media relations success is knowing how to craft and pitch a story that will resonate with journalists, editors, and producers. It is less who you know, and more how you convey a story; something that I have proven time and again over the years.