Pristina Alford | PR Professional | Executive Vice President, DKCulture at DKC

Pristina is a senior public relations professional with over ten years of experience representing talent and consumer lifestyle, luxury, music & entertainment, alcohol & spirits, food & beverage and fashion brands. She has led teams and consulted for brands, developing and executing top-level strategic PR and influencer campaigns for clients such as Hart House by Kevin Hart, Viola Cannabis, Kappa, FaZe Clan, Xset, NFL, BMW North America, Charlamagne Tha God, GOAT, Formula 1, Nigel Sylvester, Big Hit Entertainment (TXT kpop band), Warner Music - Saweetie, Def Jam - Snoop Dogg, Hillman Grad - Lena Waithe, Hillman Grad Records x Def Jam, Kanye West, Yeezy, Donda, Skullcandy headphones, HOKA One One, STIIIZY cannabis, Edition Hotels, Collective Design art fair, 1800 Tequila, Jose Cuervo, Clos19 (Moet Hennessey), Jon Basil tequila and more.