Rebecca Elliott | PR Professional | SEO Manager at Saga Travel Group

I am an experienced digital content editor with a passion for insights-driven content. Authentic, interesting and useful content is one of the key ways brands can build relationships with existing customers and introduce a whole new audience to a product, service or publisher. Search engine optimisation is a key part of this as it's all about understanding what potential customers are interested in and how to get them through your virtual door - and giving them a good experience when they get there!