It all kicked off with a shiny new launch. Google had just unveiled Gemini’s multimodal features–a technology that looked promising enough to potentially solve human-browser interaction problems. The engineering team figured it’d be a quick, low-risk experiment. One team tried it. Then another. Then a third. But while the concept was exciting, the actual tool wasn’t quite there. It was early-stage, not ready for production, and definitely not tailored to the team’s use case. “It was a...

With the cookiepocolypse upon us and privacy violations making brands vulnerable, zero-party data adoption could be the silver lining to help marketers thrive. Can your brand tap into ZPD to thrive in a post-cookie, hyper-personalised world? In her latest feature, Avya Chaudhary talks us through... For years, marketing strategies were built around tracking cookie sessions, piecing together disparate data, and hoping for the best. Even now, 64% of B2C marketers lean on website data to boost...