Optimizely's DXP Roadmap: AI Integration, Vertical Focus, SaaS CMS19 Nov 2024—CMSWire
The Gist
AI-first expansion. Optimizely’s latest announcements include Opal enhancements and new AI agents for marketers.
Industry-specific solutions. The company is introducing Optimizely One into sectors like manufacturing and healthcare.
Balancing SaaS and flexibility. The strategy focuses on customer choice rather than a forced SaaS migration.
SAN ANTONIO — Optimizely, a provider of digital customer experience software, has taken center stage at its annual user conference, Opticon, at the...