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Edward Segal

Leadership Strategy Senior Contributor at Forbes

Leadership Strategy Senior Contributor for Forbes.com where he covers crisis management and crisis communication-related news, topics, and issues. See his recent posts at
https://www.forbes.com/sites/edwardsegal/?sh=1b8f5d6a68c5.

Segal is the author of  the bestelling and award-winning book on crisis management: “Crisis Ahead — 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies “ (Nicholas Brealey) which was rated one of best new crisis management books to read in 2020 and 2021 — and one of the best crisis management books of all time —  by BookAuthority.org.

He is the former marketing strategies columnist for The Wall Street Journal’s StartUpJournal.com, the author of two PR handbooks, co-author of “Leadership in Trying Times: Advice to Lead and Succeed”, and a freelance writer whose articles have appeared in The Washington Post, New York Times, Los Angeles Times, and other publications.

Segal hosts the “Crisis Management Minute” podcast that features his commentary about the best practices for preventing, responding to, managing and recovering from business-related crisis situations. Episodes can be heard of Apple Podcasts, Spotify, YouTube, and wherever podcasts can be heard. He hosted the “Crisis Ahead” podcast in 2020.

Segal is the former CEO of two trade associations, a PR consultant to hundreds of clients, and press secretary for Democratic and Republican members of Congress and political candidates.

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    Publications

    • Forbes
      119 articles
    • Forbes
      117 articles
    • Upcoming Book
      3 articles
    • New book on crisis management
      2 articles
    • New book on crisis management and Forbes.com
      1 article
    • Crisis Ahead Podcast
      1 article
    • Forbes Advisor

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    • —Forbes
    • How Pope Francis Offered Leaders A Masterclass In Rebranding
      22 Apr—Forbes
      Lessons in leading and rebranding organizations usually come from the corporate world. But the death yesterday of Pope Francis provides a new source of lessons from the man who led more than one billion Catholics around the globe. His leadership and rebranding legacies could help inspire others who are facing similar challenges at their companies. As the living symbol of the Roman Catholic Church for the past 12 years, Francis put a new face on the organization by emphasizing his concern and...
    • Alexandria Ocasio-Cortez’s Leadership Lessons For Corporate Executives
      20 Apr—Forbes
      One benefit of the lengthy process for choosing the next U.S. president is that it allows ample time for corporate executives to learn from the leadership styles of those who may one day run for the White House. When it comes to the future of the Democrats, Rep. Alexandria Ocasio-Cortez (D-NY) has garnered widespread visibility with her headline-making opposition to President Donald Trump and the national “Fighting Oligarchy” tour that she is doing alongside Vermont Senator Bernie Sanders....
    • How Universities Are Following The Corporate Crisis Management Playbook
      26 Apr—Forbes
      Educational institutions across the country are following a proven and effective strategy that’s favored by many business leaders when responding to a crisis: there is strength in numbers. Hundreds of colleges and universities recently signed a headline-making statement opposing President Donald Trump’s actions and policies that threaten academic freedom. “We speak with one voice against the unprecedented government overreach and political interference now endangering American higher...
    • How Corporate Activism Has Changed During Trump’s Second Term
      1 May—Forbes
      Over the past several months, many companies have gone from embracing corporate activism to distancing themselves from it. Compared to when Joe Biden was president, the shift in activism has become obvious in President Donald Trump’s first hundred days of his second term in office. For example, “during the Biden Administration, corporations went to considerable lengths and expended significant dollars on DEI-related consultants, policies, and programs. Additionally, corporate America...

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