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Edward Segal

Leadership Strategy Senior Contributor at Forbes

Leadership Strategy Senior Contributor for Forbes.com where he covers crisis management and crisis communication-related news, topics, and issues. See his recent posts at
https://www.forbes.com/sites/edwardsegal/?sh=1b8f5d6a68c5.

Segal is the author of  the bestelling and award-winning book on crisis management: “Crisis Ahead — 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies “ (Nicholas Brealey) which was rated one of best new crisis management books to read in 2020 and 2021 — and one of the best crisis management books of all time —  by BookAuthority.org.

He is the former marketing strategies columnist for The Wall Street Journal’s StartUpJournal.com, the author of two PR handbooks, co-author of “Leadership in Trying Times: Advice to Lead and Succeed”, and a freelance writer whose articles have appeared in The Washington Post, New York Times, Los Angeles Times, and other publications.

Segal hosts the “Crisis Management Minute” podcast that features his commentary about the best practices for preventing, responding to, managing and recovering from business-related crisis situations. Episodes can be heard of Apple Podcasts, Spotify, YouTube, and wherever podcasts can be heard. He hosted the “Crisis Ahead” podcast in 2020.

Segal is the former CEO of two trade associations, a PR consultant to hundreds of clients, and press secretary for Democratic and Republican members of Congress and political candidates.

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    • Forbes
      119 articles
    • Forbes
      103 articles
    • Upcoming Book
      3 articles
    • New book on crisis management
      2 articles
    • New book on crisis management and Forbes.com
      1 article
    • Crisis Ahead Podcast
      1 article
    • Forbes Advisor

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    • How AI Is Impacting The Skills Of Gen Zers In The Workplace
      6 Apr—Forbes
      AI is proving to be a mixed blessing for some Gen Z employees. The rapidly developing technology, which can help shore up their skills, can also pose challenges for these members of the workforce, according to employers. The downsides of AI should concern corporate executives. Downsides Weakening Critical Skills “The technology is weakening the attention spans of Gen Z workers “even more [and their] ability to do 'deep work.’ It’s weakening critical skills in evaluating their own work; GenZ...
    • 9 Ways Companies Can Respond To The Crisis Created By Trump’s Tariffs
      3 Apr—Forbes
      President Donald Trump’s announcement this week of global tariffs created a crisis for companies that import a wide variety of goods and products, ranging from automobiles to zucchini. The ability of corporate executives to respond to the impact the tariffs will have on their companies could determine whether or how the businesses survive this crisis that has impacted stock markets and will increase costs for consumers. Few Companies Will Escape Impact “Few companies will escape the impact...
    • —Forbes
    • How AI Is Helping To Improve The Management Of Crisis Situations
      9 Mar—Forbes
      It’s ironic that AI, which has the potential to cause a crisis for companies and organizations, can also help them prepare for and manage a variety of crisis situations that are faced by government agencies and the private sector. Reshaping Crisis Management “I’ve seen firsthand how AI is reshaping our field by enhancing speed, situational awareness, and decision-making,” Emily Martuscello, the emergency management director for Nashua, New Hampshire, pointed out in an email...
    • —Forbes

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