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Audrey Kemp

Agencies Reporter at ADWEEK

Audrey Kemp is a Los Angeles-based staff reporter for the Drum. She covers sustainability, influencer marketing and other miscellaneous topics. Prior to joining The Drum, Audrey worked as a staff reporter for the Orange County Business Journal, multimedia music journalist for Janky Smooth magazine, contributor to Locale Lifestyle Magazine, and editorial intern at Narratively Inc., among other things. A recent graduate of UC Irvine's literary journalism program, she has lofty dreams of becoming the next Joan Didion or Jon Ronson.

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  • The Drum
    41 articles
  • The Drum
    41 articles
  • ADWEEK

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  • Target, tariffs & turmoil: How Trump’s trade policies are reshaping retail
    7 Mar—The Drum
    Retailers are bracing for impact as Trump’s latest tariffs on imports from Canada, Mexico and China send shockwaves through supply chains and consumer pricing. But experts warn the ripple effects extend far beyond the checkout aisle. Retailers are scrambling as Trump’s latest tariffs take effect, driving up costs and forcing companies to rethink their strategies overnight. The new trade measures include a 25% tax on imports from Canada and Mexico and a 20% levy on goods from China, triggering...
  • Did Ryan Reynolds’s legal woes play a part in Mntn’s sale of Maximum Effort?
    5 Mar—The Drum
    While the move aligns with a potential IPO, experts suggest the timing raises questions about whether the actor’s involvement in a high-profile lawsuit influenced the decision. Mntn, the connected TV advertising platform, is parting ways with Maximum Effort, the ad agency founded by actor Ryan Reynolds and which has built its reputation on his star power. For years, Reynolds and Maximum Effort were a powerhouse in marketing, the actor’s distinct brand of humor helping to create viral,...
  • Kanye’s Super Bowl ad for swastika shirt site sparks calls for stronger regulatory oversight
    12 Feb—The Drum
    How did a low-production ad from Kanye West directing viewers to a site selling antisemitic merchandise dupe broadcasters and media buyers? Experts say the incident exposes critical failures in ad vetting and industry self-regulation. Super Bowl ads are among the most scrutinized in media. Yet, on Sunday night, a Kanye West ad slipped through the net. Airing in Los Angeles and select local markets, the low-production spot featured West sitting in a dentist’s chair, directing viewers to his...
  • Is Elon Musk steering Tesla into a brand crisis?
    29 Jan—The Drum
    Tesla’s latest earnings report reveals a rare sales decline and stock dip, as CEO Elon Musk’s escalating controversies and political entanglements raise questions about the brand’s long-term consumer trust and market position. Tesla’s Q4 2024 earnings report today delivered a rare dose of reality for the electric car giant: global sales fell to 1.79m vehicles, down from 1.81m in 2023. The stock reflected the turbulence, closing at $389.65 – a 2.12% drop for the day. But the numbers are just...
  • How to deal with the unthinkable: crisis PR lessons from the American Airlines tragedy
    31 Jan—The Drum
    In the wake of a mid-air collision that claimed 67 lives on Wednesday, crisis communications and emergency management experts discuss how brands can respond to tragedy with transparency, sensitivity and accountability. On Wednesday night, an American Airlines regional jet, Flight 5342, collided mid-air with a US Army Black Hawk helicopter in Washington, DC. Tragically, all 67 people on board, including 64 passengers and three Army soldiers, lost their lives, making it one of the deadliest...

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