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Emily Shwake

I am a freelance writer and editor who is always on the lookout for new ways to make our lives easier.

I've written for sites like Apartment Therapy and BuzzFeed. Whether you're trying to keep your home in order or taking the plunge on a big renovation, I've got the tips to help you get it all done — even if you're working with a tight budget.

In addition to the five years' worth of clips I have from writing for BuzzFeed, I also have bylines at Gothamist, Martha Stewart, Forbes and others that cover a wide range of issues and trends. My copywriting clients include Next Big Idea Club, Retailsphere and Flixed.

I have a bachelor's degree with honors in English and a certificate in publishing from Columbia University.

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Publications

  • Shopify
    6 articles
  • BuzzFeed
    3 articles

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ProductDesignUxdesignCookingCustomerlifetimevalueBiotinProductDevelopmentColumnistMediaProfessionalSmartTVMockupsPottyTrainingShampooMockupParentingEntrepreneurshipLipLinerBeautyProductsMakeupStorytellingUserExperienceMarketingStrategyPrototypeCACTvtechnologyCollagenBloggerBusinessMetricsJournalistAdvertisingCommunicationsSalesHomeentertainmentEditorPrototypesEcoFriendlyProductsCollaborationMarketingROASPublishingTintedMoisturizerGrossMarginSustainabilitySmallBusinessInstantpotCreativeWritingReporterRobotVacuumFreelanceWriterProfitabilityBakingMat
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  • What Is a Mockup? Definition, Types, and Examples (2025)
    24 Apr—Shopify
    Big corporations typically don’t introduce new products spontaneously. Instead, they spend months—if not years—refining their ideas through research, iteration, and feedback. Mockups—high-quality, non-functioning visual representations—are essential to this product development process. Designers use mockups to solicit feedback, perform user testing, and run early marketing campaigns. Mockups also help development teams spot issues and prevent costly mistakes. Here, learn how mockups...
  • —Shopify
  • How To Calculate and Reduce Customer Acquisition Cost (CAC)
    29 Jul 2024—Shopify
    When you’re running a small business, every sale feels like a win. But, how do you determine how much you actually made off that sale? There’s a surprisingly simple formula for figuring it out called customer acquisition cost, or CAC. Learn what customer acquisition cost is, why it’s important, and how to calculate it. Find out how to use this calculation to determine your overall profitability and get some advice for reducing your CAC if it’s not where you want it to be. What is customer...
  • —BuzzFeed
  • —Shopify

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