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Georgie Collins

UK-based drinks journalist, copywriter and editor with more than 10 years experience writing about the global spirits and hospitality industry.

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Publications

  • The Spirits Business
    6 articles

Writes Most On

SpiritsWhiskyWhiskeyInnovationAgaveMarketingNonalcoholicBrandingConsumerTrendsBeverageIndustryAlcoholSpiritsIndustryCocktailsNonAlcoholicDrinksMixologySpiritScotchStorytellingHospitalityAlcoholicBeveragesAuthenticityTariffsSupplyChainPremiumSpiritsSupplyChainsFineSpiritsTariffHighProofAuctionLuxuryGoodsProducersInternationalTradeBeveragesBusinessStrategiesImportsSecondaryMarketConsumersInvestmentDistilleriesExportWhiskiesMarketTrendsCollectiblesFlavorsAgaveSpiritsBeveragetrendsEconomicImpactCocktailTradeWarsTradeWar
  • Tariffs and tactics: what’s the next move?
    4 Mar—The Spirits Business
    04 March 2025 Coming into effect today (4 March), President Trump’s 25% tariffs on imports from Canada and Mexico are set to play havoc with the spirits industry. Here, we examine how brands have been preparing, and what moves are likely to come next. *This feature was first published in the March issue of The Spirits Business magazine. While the US, Mexico and Canada fight it out on the latest trade‐war battlefield, the spirits industry has found itself trapped in a tariff crossfire, forced...
  • —The Spirits Business
  • Spirits trends to watch in 2025
    3 Jan—The Spirits Business
    Feature This year promises to be an interesting one for the spirits sector. We look at the trends that are likely to light up the industry in 2025. *This feature was first published in the January 2025 issue of The Spirits Business magazine. As we look ahead to the next 12 months, the spirits industry is once again poised for big transformations, fuelled by consumer demand for authenticity, innovation and flavours. From the ever‐evolving low‐and‐no category, which is blurring the line between...
  • Which whisky brands dominate the secondary market?
    3 Jan—The Spirits Business
    03 January 2025 In the ninth Whisky Intelligence report by Noble & Co, the top brands by volume and value in the secondary market for fine and rare whisky were examined, with a few surprise features. The annual report leverages Noble & Co’s dataset, with analysis of approximately one-million bottles transacted at auctions globally. Throughout the 12 months to September 2024, the dataset saw a 16% decline in volume and an 18% drop in value transacted, as lower-priced bottles showed resilience...
  • —The Spirits Business