
Kelly Beaton
Kelly is a Digital Content Strategist at the Food Institute. Prior to that, he was a staff writer at 10 Missions Media and was an Associate Digital Content Manager for FOX Sports North/Wisconsin.
He went to University of Iowa and graduated with a Bachelor's Degree in Journalism.
- Minneapolis, MN, USA
- FoodInstitute
- in/kelly-beaton-b29b0767/
Covers
Publications
- The Food Institute121 articles
Writes Most On
- Green Means Go: Maximizing Profits on St. Patrick’s Day7 Mar—The Food InstituteAn old Irish proverb states that “hindsight is the best insight to foresight.” Restaurant and bar operators would be well advised, then, to lend an ear to industry veterans offering tips in advance of St. Patrick’s Day. After all, March 17 offers the opportunity for big profits – assuming operators plan accordingly. “St. Patrick’s Day is essentially Black Friday for bars and restaurants,” said Joe Hannon, GM, inventory and sales at Restaurant 365. “Staffing needs to be dialed in. Service must...
- Instacart, Mountain Dew Among Super Bowl 59 Ad Winners10 Feb—The Food InstituteScantily clad influencers promoted Carl’s Jr. Instacart united Chester the Cheetah and the Pillsbury Doughboy. David Beckham and Matt Damon promoted Stella Artois. All told, as the Philadelphia Eagles dueled (and dominated) the Kansas City Chiefs in the NFL championship on Sunday, Super Bowl 59’s commercials featured a sizable helping of food and beverage brands. Many F&B brands produced ads that were heavily discussed on social media. More than a few called upon celebrities who have stood...
- Super Profitable: Experts Offer Super Bowl Sunday Gameplan for Bars, Restaurants24 Jan—The Food InstituteAs Super Bowl Sunday nears on February 9 with the Chiefs and Eagles set to battle for the Lombardi Trophy, restaurants and bars have the opportunity to gain ground. A study conducted by Talker Research, on behalf of TUMS recently found that, for roughly one-quarter of adult respondents, food consumed during the game is more interesting than the NFL title tilt itself. Must-have food items for respondents during the big game include hot wings (49%), “barbecue” (37%), 7-layer dip (36%), and...
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