
Kendra Barnett
Senior Tech Reporter at ADWEEK
Kendra Barnett is associate editor, US, at The Drum. Based in New York, she manages day-to-day coverage of the US market and works alongside global editors to shape editorial strategy across the publication. She also spearheads The Drum's coverage on big tech, media and data, and has a special interest in tech ethics and regulation. She writes a weekly newsletter rounding up all of The Drum’s top media stories.
Some of Kendra’s most notable stories include a scoop on Forbes’ shady media-selling practices, a scoop on a Yahoo IP lawsuit, ongoing coverage of business upheaval at X post-Elon Musk acquisition, analysis of TikTok’s regulatory challenges in the US market, reports on the US Justice Department’s landmark antitrust trial against Google and Microsoft’s historic acquisition of Activision Blizzard, an exposé on Reddit’s API pricing protests and an intimate conversation with disgraced Fyre Festival founder Billy McFarland.
Outside of her work as a journalist, she is a poet and Pushcart Prize-nominated essayist with work appearing in the American Literary Review, Into the Void Magazine, Emrys Journal, The Evansville Review and more. She holds a master's degree in creative writing from the University of Cambridge.
You can share all your tech, media and data tips and pitches with her at kendra.barnett@thedrum.com. Follow Kendra’s coverage on X, LinkedIn and Threads.
- New York, NY, USA
- @KendraEBarnett
- in/kendrabarnett/
Publications
- The Drum30 articles
- The Drum30 articles
- ADWEEK
Writes Most On
- Will the decision to block net neutrality rules in the US constrict digital advertising?3 Jan—The DrumAn appeals court’s decision this week to strike down landmark Federal Communications Commission rules regulating internet providers could cause a ripple effect in adland. A federal appeals court on Thursday delivered a pivotal decision, concluding that the Federal Communications Commission (FCC) lacks the authority to enforce Biden-era net neutrality rules, which subject internet service providers (ISPs) to similar regulations as telecommunications providers. In short, the rules required ISPs...
- While hype envelops OpenAI’s genAI video platform Sora, some warn against commercial use11 Dec 2024—The DrumSome say Sora will supercharge marketing and commercial creativity. Others are less convinced. As part of its ‘ship-mas’ product push ahead of the holidays, ChatGPT parent OpenAI on Monday released Sora, its highly anticipated video-generation platform, which was previously available only to a select group of testers. It’s a launch that some experts believe could greatly disrupt commercial creativity. After iterating for a number of months, OpenAI has developed an enhanced version of the...
- Inside Salesforce’s bold ambitions to deploy 1bn enterprise AI agents within a year6 Dec 2024—The DrumThe software company believes its recently launched Agentforce will not only find diverse applications in marketing, sales and commerce – but will also help it win business from Microsoft. At its annual Dreamforce conference in September, Salesforce unveiled Agentforce, which promises a new era of autonomous AI-powered agents for businesses. The program could create new possibilities not only for customer service and operations management but also for marketing and advertising. The successor...
- US federal agencies FTC & CFPB crack down on data sharing, ringing warning bell in adland3 Dec 2024—The DrumTwo US government agencies on Tuesday took action to limit the nonconsensual collection, use and sharing of consumers’ personal information. The developments could make accurate audience segmentation and ad targeting more difficult – but align with broader privacy trends globally. The US’s Consumer Financial Protection Bureau (CFPB) is seeking to tighten the reins on data brokers, on Tuesday proposing a rule that would subject them to stricter oversight, including restrictions on the sale of...
- OpenAI is eyeing ads – but getting it right will be a tricky balancing act2 Dec 2024—The DrumThe ChatGPT parent is reportedly weighing the possibility of introducing ads into its suite of AI products. Would such a change buoy the business as it transforms into a for-profit organization? OpenAI is weighing the possibility of integrating ads into ChatGPT and its other large language models, the Financial Times reports. It’s a possibility that experts say could help drive revenue and aid the company’s shift to a for-profit model – but, if deployed poorly, could damage user trust. The...
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