While the multimodal generative AI tool hasn’t yet been released to the public, some are already saying it could mark a big leap forward for advertising. On Friday, Meta released Movie Gen, a suite of models capable of generating 16-second video clips. Movie Gen comes with a ‘personalized video’ feature, which allows users to upload images of themselves and, through a text prompt, generate an original video. Filmmakers can also use the models to generate images and audio, or to edit video...

Some experts argue that algorithms can optimize the industry’s supply chain, thereby reducing its carbon footprint. As we find out, as part of The Drum’s Fashion & Beauty Focus, that might only be half the battle. The fashion industry is notorious for its heavy environmental toll. Roughly 85% of all clothing and textiles end up in a landfill or an incinerator, according to the National Institute of Standards and Technology. A 2021 report from the World Economic Forum identified the fashion...

Brands are flocking to gaming – with its legions of devoted and young players – as a promising avenue for marketing. Sports retail giant Intersport this week announced a partnership with EA Sports FC 25, the second installment of the video game studio’s football club (FC) series. Through the partnership, digital ads for Intersport will appear across in-game stadiums. The new ad campaign is Intersport’s latest effort to reach younger audiences, who spend more of their time in virtual and...