Believe it or not, what you do and don’t know about how Google makes money affects your SEO. What is the Point of this Article? Advertising as a Business Model Attention Merchants Google vs Others What Google does that is the same What Google does that is different Again, What is the Point of this Article? Content Quality What is the Point of this Article? If you’ve paid any attention to SEO over recent years, you probably know that: People figure out tricks to game the system to rank their...