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Lauren Spiller

Lauren Spiller is a senior content writer at Capterra, covering sales and CRM with a focus on retail and customer experience. After receiving an MA in rhetoric and composition from Texas State University, Lauren has pursued a career that allows her to help others through writing.

Lauren’s research and writing for Capterra is informed by nearly 300,000 authentic user reviews and more than 15,000 interactions between Capterra software advisors and CRM or sales software buyers. Lauren also regularly speaks to leaders in the sales and CRM space so she can provide the most up-to-date and helpful information to small and midsize businesses purchasing software or services.

Lauren previously taught college writing and served as writing center assistant director at Texas State University. She has presented at the European Writing Centers Association, Canadian Writing Centres Association, and the International Writing Centers Association conferences. She currently lives in Wimberley, Texas, with her husband and their three cat sons.

Publications

  • Capterra
    12 articles
  • Software Advice
    3 articles
  • GetApp

Writes Most On

CaseStudiesOutsourceSEOSetExpectationsSEOAuditInsightsFromGartnerNewBookingsCLTVtoCACRatioEmployeeEngagementLocalseoEmployeefeedbackReportingResultsHumanResourcesCustomerAcquisitionCostWorkplaceEfficiencyMartechSuccessExpandReachMarketingSpendMarketingAutomationGrowingBusinessLearnFromMistakesGartnerStudyPayrollExpensesBrandAuthorityMeasureResultsBudgetPrioritiesCACFormulaResearchexperienceKeepCACLowSEOgoalsMQLsBoostRevenueGartnerRecommendedMetricsHighestROIPerformanceAppraisalRealWorldExamplesAIAttributionComparePackagesRetainExistingCustomersCustomerJourneyPerformanceManagementVendorSearchProfitAndLossStatementBusinessGoalsPerformanceManagementSoftwareHRMetricsMatterAccountabilityContinuousFeedbackEmployeePerformanceTechstack
  • —Capterra
  • —Capterra
  • What Is a Performance Management System?
    13 Aug 2024—Capterra
    Learn all you need to know about performance management software. If you’re searching for a performance management system, also known as a performance appraisal system, you’re likely a human resources (HR) professional or manager looking to ensure employees are meeting their performance objectives and contributing to organizational goals. Below, we’ll cover the basics of performance management software so you can better understand its use cases and benefits. Along the way, we’ll hear from...
  • —Capterra
  • —Capterra

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