Do you remember when Netflix sent us DVDs by mail? Or when Dunkin’ was just about the donuts? Brands have to move with the times if they want to survive. Maybe your company needs to reposition to keep up with your customers. Or perhaps your brand identity is feeling a little stagnant. A well-executed rebranding strategy can breathe new life into your company (just look at how Burberry went from hooligans to high-fashion). But rebranding can also pose a big risk if you’re a well-established...