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Tanya Chen

writer, editor / find me overly intellectualizing dumb internet things / former digital culture editor @thisisInsider / previously @BuzzFeedNews

Tanya is a former senior reporter at Business Insider covering tech platforms and the creator economy. She writes about the unique relationship influencers are building with platforms, and how quickly-changing it is in today's environment.

Before Business Insider, she was a reporter at BuzzFeed News. She graduated from New York University with a degree in journalism.

https://www.businessinsider.com/author/tanya-chen

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Publications

  • Fast Company
    5 articles
  • The Daily Beast
    2 articles
  • Teen Vogue
    1 article
  • Glamour
    1 article
  • Bustle
    1 article

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LeadershipCorporateCultureContentCreationInnovationFamilyBusinessConsumerTrendsDigitalMarketingSuccessionPlanningAdventCalendarsEntrepreneurshipProductLaunchInfluencersManagementBusinessHistorySocialMediaTraditionMarketingHolidayMarketingBrandingConsumerEngagementRetailMarketingViralMarketingBusinessStrategyLegacybuildingLongevityCorporateDecisionMakingPrivateBusinessCustomerExperienceBusinessGrowthBrandReputation
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  • —Teen Vogue
  • Why Is Everything an Advent Calendar Now?
    4 Dec 2024—Glamour
    Once dominated by beauty brands, the commercialization of the holiday tradition has now expanded to include everything from Reiki crystals to dog food. By Tanya Tianyi Chen December 4, 2024 In September, much of the country was still sweltering in the summer heat. But on TikTok, the holiday season had begun. That month, influencers began to post unboxing videos of Advent calendars, revealing 25 little samples of skin care, stationery, candy, and more. If you’re flummoxed by how early in the...
  • —Fast Company
  • Why ‘adult gap years’ may not work for the terminally online
    6 May 2024—Fast Company
    Adult gap years are having a moment. Last month, the Associated Press published a story about so-called mini sabbaticals, wherein people are leaving a job or making the most out of long-term unemployment. Doing so can greatly improve one’s mental health, according to the AP story, and can help reorient priorities. “I wish we could have done it sooner,” one sabbatical-taker told the AP. The story was quickly pilloried on X (formerly Twitter), where users said that the very concept of an “adult...
  • No need to worry that AI will ruin travel—social media already did that
    9 Apr 2024—Fast Company
    AI is quickly creeping into nearly every major U.S. industry, and travel seems to be embracing the tech with open arms. Travel behemoths like Expedia and Kayak are implementing tools to specifically streamline bookings and recommendations. Last month, Google announced a new AI tool that allows users to create detailed itineraries via simple prompts. While convenient for customers and cost-saving for companies, one might wonder how well a robot could plan a premium travel experience. Would AI...

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