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LATEST: TV advertising is undergoing a significant shift, with US television ad volume predicted to plummet by a quarter by 2027 based on Brian Weiser’s...
LATEST: A recent report by MediaRadar revealed that TikTok ad spending soared to an impressive $1.2 billion in the final quarter of 2023, representing a...
LATEST: In an uncertain economy, the smartest marketing leaders stay agile and open to risk—even when others pull back. Gartner’s latest CMO Spend Survey...
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LATEST: Google's recent announcement regarding its cookie deprecation deadline has sent ripples throughout the industry. As the deadline gets pushed back once...
