Building an impactful webinar is essential for franchisors looking to connect with prospective franchisees. Kim Walsh Phillips, founder of Elite Speakers Network, shares insights on creating high-converting webinars that capture attention, deliver meaningful value, and convert viewers into committed franchisees. Here’s how to craft a winning webinar strategy. 1. Capturing Attention With a Powerful Hook “Here’s the truth: most webinars fail because they don’t grab the audience by the collar...